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It’s official according to new research Apple has overtaken Google as the world’s most valuable brand.
In the annual study of the world’s top 100 brands Apple has knocked the internet search engine Google off the top spot. The crown was awarded after it increased its brand value by 84% to £93bn, said market watcher Millward Brown.
With the latest additions to its portfolio of consumer goods the iPad 2 and iPhone 4, Apple has boosted its global brand presence further
It is said that the iPhone has continued to do magnificently, along with the development of apps.
You only need to ask marketers and advertising experts why Mac users are so loyal, it’s all the same reason: The Apple brand
